27
May

Becoming Your Own Salesperson

Whatever your speciality, when you become a contractor or freelancer, the biggest challenge is generating business for yourself. Contractors are excellent at what they do, but many have never done marketing, PR or sales before, and now suddenly, it’s time to be outstanding at it. This can be a little overwhelming for some and can cause a lot of stress, but don’t panic, generating business doesn’t have to be a grey cloud over your head, think of more as an exciting project. Here are some pointers to get you started.

  1. Get acquainted with social media.
    The world is your potential client when it comes to social media, and with it you have access to thousands upon thousands of people who may need your services, so get active. You may just wish to use social media as a way to follow up with people you have met or retain customers, but it can also be used to interact with potential clients and build relationships with people who might know a potential client for you as well as showing the world how great you are at your job. Consider the best resources for you and have a structured plan when taking on social media, as it can take time to develop and not all avenues may work well for your business.
  2. Get out there and get networking
    Meeting new people is the key to success, and networking is a great way to do it. Part of your networking strategy will no doubt be taken online but don’t forget to network in person as well. There are often networking events especially for contractors or you could attend seminars and industry expos or join networking groups such as Connect925 or Chamber of Commerce. Take professional business cards and be yourself, ensuring you do not just talk about yourself but ask questions. Other business people may not necessarily become clients but they may have helpful advice or resources so never underestimate someone’s worth to your business.
  3. Don’t be afraid to make direct contact
    Find companies or clients who you may be able to help and don’t be shy in offering your services to them: write letters, phone, use social media to connect and so on. There is no harm in getting in touch with potential clients, be yourself and show them you are excited about their business.

Developing your business can be time consuming and hard work but it can also be fun and exciting and most definitely rewarding.


Our Accountancy Packages

Choose from a choice of three fixed-fee packages, each one designed to suit how 'hands-on' you would like to be in the day-to-day administration of your company.

Standard Package

Provides all key Limited Company support services that an experienced contractor requires - ensuring low costs but leaves you with the responsibility of making all HMRC payments.

£95
+VAT/month Find out more >>

Standard Plus Package

All the benefits of our Standard Package plus Initial IR35 Contract Review, Annual Tax Planning Review and Second Shareholder Personal Tax Return.

£150
+VAT/month Find out more >>

Premier Package*

Our most popular service, 83% of our clients enjoy the all- inclusive support that this option provides. We take care of everything on your behalf – you won’t find a more complete service anywhere.

£200
+VAT/month Find out more >>