Whatever your speciality, when you become a contractor or freelancer, the biggest challenge is generating business for yourself. Contractors are excellent at what they do, but many have never done marketing, PR or sales before, and now suddenly, it’s time to be outstanding at it.
This can be a little overwhelming for some and can cause a lot of stress, but don’t panic, generating business doesn’t have to be a grey cloud over your head, think of more as an exciting project.
Here are some pointers to get you started:
1. Get acquainted with social media
The world is your potential client when it comes to social media, and with it you have access to thousands upon thousands of people who may need your services, so get active. You may just wish to use social media as a way to follow up with people you have met or retain customers, but it can also be used to interact with potential clients and build relationships with people who might know a potential client for you as well as showing the world how great you are at your job. Consider the best resources for you and have a structured plan when taking on social media, as it can take time to develop and not all avenues may work well for your business.
2. Get out there and get networking
Meeting new people is the key to success, and networking is a great way to do it. Part of your networking strategy will no doubt be taken online but don’t forget to network in person as well. There are often networking events especially for contractors or you could attend seminars and industry expos or join networking groups such as Connect925 or Chamber of Commerce. Take professional business cards and be yourself, ensuring you do not just talk about yourself but ask questions. Other business people may not necessarily become clients but they may have helpful advice or resources so never underestimate someone’s worth to your business.
3. Don’t be afraid to make direct contact
Find companies or clients who you may be able to help and don’t be shy in offering your services to them: write letters, phone, use social media to connect and so on. There is no harm in getting in touch with potential clients, be yourself and show them you are excited about their business.
Developing your business can be time consuming and hard work but it can also be fun and exciting and most definitely rewarding.
As a specialist contractor accountant, our services can help you. If you want to learn more, please get in touch.
More Blogs
Challenges in Public Sector Finance: Income and Spending Gap
In December 2023, the Office for National Statistics announced that, in the first two thirds of the year, the deficit in public sector spending had reached £116bn. This figure was £27bn higher than the same period in the previous year. But why is the gap between income and spending in public sector finance widening? What are the implications? How can these challenges be addressed? Read on to find out…
The Future of Management Accounting
Gone are the days when management accounting simply involved bookkeeping and cost accounting. The business environment has become increasingly complex, and accounting firms and processes must evolve to keep up. But what is the future of management accounting? Read on for our top accounting trends – including the role of technology in accounting.
Understanding the Financials: Accounting for Amazon Sellers
It’s estimated that over 60% of sales on Amazon.com come from third-party sellers rather than directly from the e-commerce giant itself. With such a large captive audience here in the UK, it’s unsurprising that local sellers want a slice of this oversized pie. One thing to bear in mind is the specific set of financial challenges that come with a decision to sell via this platform. If you’re looking to understand more about the ins and outs of accounting for Amazon sellers, read on…