At this time of year it’s a good idea to stop and review what you have been doing with your business over the previous ten or eleven months and decide what you want to achieve next year.
It may be that your goals are the same or you may want to try something a little different. Either way, this is the time to have a look at all you promotional activities to see if they are helping you get where you want to be.
First, take a long, hard look at your current customers. Can you categorise them by size, industry, type of business? What is the biggest category? Is that the type of market you want to be in? If it is, great – keep doing what you are doing! If it’s not, why not? What is it you are doing that is attracting this type of customer? What can you do to reduce the proportion of your business which comes from these customers and increase the work coming from your ideal customer base?
Secondly, take a long hard look at all your marketing from the past year. How much have you spent on each activity (cash and time) and how much business has it brought in? How much of the right kind of business has it brought in?
Once you have tackled these two areas, put them together and work out which marketing activities are most effective in bringing in the customers you want more of next year.
Finally, write yourself a plan to make sure you do the activities which are really going to move your business forward in the direction you want it to go.
More Blogs
Understanding the Financials: Accounting for Amazon Sellers
It’s estimated that over 60% of sales on Amazon.com come from third-party sellers rather than directly from the e-commerce giant itself. With such a large captive audience here in the UK, it’s unsurprising that local sellers want a slice of this oversized pie. One thing to bear in mind is the specific set of financial challenges that come with a decision to sell via this platform. If you’re looking to understand more about the ins and outs of accounting for Amazon sellers, read on…
The Role of Accounting in Maximising Charity Impact
Charitable organisations are important for several different reasons. Apart from giving direct help to causes, they also create awareness of certain issues and positively impact society. However, managing finances can be challenging, with many organisations facing unique challenges that are best handled by skilled professionals with experience in accounting for charities. In this blog post, we talk about accountants for charity and the role they play in maximising charitable impact.
Accountants for Property Investors: Essential Partners for Maximising Returns
Investing in real estate is a big deal, so when it comes to managing your property you’ll want the help of a professional. Working with someone who specialises in accounting for property investors ensures the financial health and success of your investments. They understand accounting principles and regulations specific to the property sector and can assist you in navigating intricacies such as capital allowances, property valuations, and lease accounting. They take care of financial analysis, budgeting, and reporting, allowing you to make strategic decisions. In this blog post, we discuss how accountants for property investors can help you maximise returns.